THE NEED FOR SPEED: WHY YOUR WEBSITE'S PERFORMANCE MATTERS MORE THAN EVER

In today's fast-paced digital world, patience is a virtue few online users possess. We're all accustomed to instant gratification, and that translates directly to our expectations when browsing websites. If a page takes more than a few seconds to load, what do we do? We hit the back button, often without a second thought. This isn't just anecdotal;